Past events

our flagship event of epic proportions – Soundstorm is a four-day multi-genre music, art and culture festival in Riyadh, Saudi Arabia. Going back to where it all started. Read more

The XP Music Conference was established to accelerate MENA’s music industry. Launching with an annual 3-day music conference in Riyadh, laying the building blocks for a thriving music industry. With workshops, panel discussions, networking opportunities and multiple nightlife activations – XP will expand pathways for music industry professionals of all backgrounds; enabling artists, designers, entrepreneurs and policy-makers to XPerience, XPlore, XPress & XPand in amplifying music futures. Read more

our flagship event of epic proportions – Soundstorm is a four-day multi-genre music, art and culture festival in Riyadh, Saudi Arabia. Going back to where it all started.  Read more

our flagship event of epic proportions – Soundstorm is a four-day multi-genre music, art and culture festival in Riyadh, Saudi Arabia. Going back to where it all started.  Read more

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