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Basil Al Hadi

The XP Music Conference was established to accelerate MENA’s music industry. Launching with an annual 3-day music conference in Riyadh, laying the building blocks for a thriving music industry. With workshops, panel discussions, networking opportunities and multiple nightlife activations – XP will expand pathways for music industry professionals of all backgrounds; enabling artists, designers, entrepreneurs and policy-makers to XPerience, XPlore, XPress & XPand in amplifying music futures.


Strength in numbers




With unique stage design and eye candy


of your fellow tribe members

4 days



XP is here to establish careers in music. Meet the region’s bold creatives; hear their stories, celebrate their talents. XP will place music at the intersection of everything – with daytime and nightlife programming; showcasing and supporting regional talent and business.

XP is here to nurture the regional music scene. Connect through a series of panels, workshops and masterclasses. Together, we will map out opportunities and potential futures for developing the region’s emerging music industry.

XP is igniting our cultural renaissance, ready to develop our music ecosystem on all fronts. Join us as we set the tone in building policies, understanding our cultural landscape, exchanging ideas and growing capabilities for a thriving music infrastructure.

XP will initiate dialogue around music, mental health, well-being and diversity of thought and representation. Using personal successes and failures to inform the development of a holistic music industry in an emerging market.

Our story so far

MDLBEAST is an entertainment company rooted in music culture. Anchored in the Middle East and shared globally; we showcase local, regional and international talent through immersive experiences and content.

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